Branding Means More to PRSCO Now Than in 1959

April 7, 2015


The primitive artwork of the price page makes me smile. I’m old enough to remember when cut and paste meant you cut the ad mats out of a sheet with scissors and glued/pasted them where you wanted and concealed the cut edges somehow. This mimeographed 1959 catalog page for CertainTeed insulation is really amusing by […]

Good Marketing – Shedding Light on Sound Reduction Insulation

April 2, 2015


Sometimes there is substantial data to support beliefs about a product and sometimes it’s just marketing that convinces us even when the data doesn’t support it. We’ve sort of written about this subject before. The scenario: Marvin (name made up), a homeowner, calls dealer A and asks for a sound insulation that he read about on the […]

1959 – Balsam-Wool Insulation

April 1, 2015


When we recently renovated our offices, we found an old 1959 Philadelphia Reserve catalog tucked away in a drawer. Even the binder was made in the U.S.A. I was only 11 years old at the time it was published. Little did I know I would marvel at this book 55 years later.  Some of the […]

1958- Atlas Folding Attic Stairs

March 30, 2015


  There used to be one, now there are thirty-two. In 1958/1959 we sold one size and model folding stair. Now we stock eight sized openings for three lengths and a number of variations for those eight. The original Atlas Model we offered was a 25 ½” x 54″ opening in an 8’9″ length for an […]

Looking Back

March 30, 2015


As 2015 marks the 85th anniversary of the Philadelphia Reserve Supply Company, we invite you to celebrate with us. We’ll take a walk down memory lane in the PRSCO blog, and have some fun looking at how far we’ve come with innovative new products. And, we do know our products. Our building materials and plywood/lumber […]

IDEAS- Trade Show and Industry Education

February 25, 2015


Gaining a New Perspective We are a few short weeks away from the 6th annual IDEAS Trade show. It’s hard to believe this is their sixth! It seems like it all began just a year ago. Time does indeed fly. PRSCO’s past president Frank Dalinsky is one of the founders of IDEAS and is why […]

Posted in: Events, PRSCO News

2014 Happy Holidays!

December 23, 2014


The cookies arrived The candy showed up Baskets of sweets Chips and dips and chocolate covered pretzels Dark and light Our Christmas eve-eve brunch produced mounds of food We will take days to consume On the way to weight gain We enjoyed every bite!    

Posted in: Fun stuff