Browsing All Posts filed under »Looking Back«

Branding Means More to PRSCO Now Than in 1959

April 7, 2015

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The primitive artwork of the price page makes me smile. I’m old enough to remember when cut and paste meant you cut the ad mats out of a sheet with scissors and glued/pasted them where you wanted and concealed the cut edges somehow. This mimeographed 1959 catalog page for CertainTeed insulation is really amusing by […]

1959 – Balsam-Wool Insulation

April 1, 2015

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When we recently renovated our offices, we found an old 1959 Philadelphia Reserve catalog tucked away in a drawer. Even the binder was made in the U.S.A. I was only 11 years old at the time it was published. Little did I know I would marvel at this book 55 years later.  Some of the […]

1958- Atlas Folding Attic Stairs

March 30, 2015

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  There used to be one, now there are thirty-two. In 1958/1959 we sold one size and model folding stair. Now we stock eight sized openings for three lengths and a number of variations for those eight. The original Atlas Model we offered was a 25 ½” x 54″ opening in an 8’9″ length for an […]

Looking Back

March 30, 2015

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As 2015 marks the 85th anniversary of the Philadelphia Reserve Supply Company, we invite you to celebrate with us. We’ll take a walk down memory lane in the PRSCO blog, and have some fun looking at how far we’ve come with innovative new products. And, we do know our products. Our building materials and plywood/lumber […]