Browsing All Posts published on »April, 2015«

What Spandex Does For Clothes, ZipSystem Stretch Tape Does For Tricky Joints.

April 8, 2015


Tight clothes may really look good on some of us but personally I might have to hold my breath all day. Ugh! I love that stretch fabrics are used in clothes these days. I can move easily and not feel so constrained. Clothes that stretch with us, allows for deep cleansing breaths from our stomachs […]

Branding Means More to PRSCO Now Than in 1959

April 7, 2015


The primitive artwork of the price page makes me smile. I’m old enough to remember when cut and paste meant you cut the ad mats out of a sheet with scissors and glued/pasted them where you wanted and concealed the cut edges somehow. This mimeographed 1959 catalog page for CertainTeed insulation is really amusing by […]

Good Marketing – Shedding Light on Sound Reduction Insulation

April 2, 2015


Sometimes there is substantial data to support beliefs about a product and sometimes it’s just marketing that convinces us even when the data doesn’t support it. We’ve sort of written about this subject before. The scenario: Marvin (name made up), a homeowner, calls dealer A and asks for a sound insulation that he read about on the […]

1959 – Balsam-Wool Insulation

April 1, 2015


When we recently renovated our offices, we found an old 1959 Philadelphia Reserve catalog tucked away in a drawer. Even the binder was made in the U.S.A. I was only 11 years old at the time it was published. Little did I know I would marvel at this book 55 years later.  Some of the […]