Browsing All Posts published on »April, 2015«

What Spandex Does For Clothes, ZipSystem Stretch Tape Does For Tricky Joints.

April 8, 2015

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Tight clothes may really look good on some of us but personally I might have to hold my breath all day. Ugh! I love that stretch fabrics are used in clothes these days. I can move easily and not feel so constrained. Clothes that stretch with us, allows for deep cleansing breaths from our stomachs […]

Branding Means More to PRSCO Now Than in 1959

April 7, 2015

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The primitive artwork of the price page makes me smile. I’m old enough to remember when cut and paste meant you cut the ad mats out of a sheet with scissors and glued/pasted them where you wanted and concealed the cut edges somehow. This mimeographed 1959 catalog page for CertainTeed insulation is really amusing by […]

Good Marketing – Shedding Light on Sound Reduction Insulation

April 2, 2015

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Sometimes there is substantial data to support beliefs about a product and sometimes it’s just marketing that convinces us even when the data doesn’t support it. We’ve sort of written about this subject before. The scenario: Marvin (name made up), a homeowner, calls dealer A and asks for a sound insulation that he read about on the […]

1959 – Balsam-Wool Insulation

April 1, 2015

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When we recently renovated our offices, we found an old 1959 Philadelphia Reserve catalog tucked away in a drawer. Even the binder was made in the U.S.A. I was only 11 years old at the time it was published. Little did I know I would marvel at this book 55 years later.  Some of the […]